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Sella Basmati Rice is one of the various types that feature long grains and has gained popularity due to its pleasant aroma and fluffy texture. It is frequently used in the cuisines of India, Pakistan, the Middle East, and Persia. It has a lower glycemic index than other rice varieties, which is why this variety is preferred by people who have diabetes. The extra-long sella basmati rice is also a great source of energy because it is rich in carbs. It is made through a series of processes, including soaking, steaming, drying (when the rice is still in its husk), and finally milling.
The word "sella" refers to the process of parboiling, which is why sella basmati rice is also called sella parboiled basmati rice. This process also solves the issue of rancidity (when the oxidised oils and fats create an unpleasant taste), a common issue with brown rice. After the process of parboiling, the outer layers of Sella rice are removed through milling, making the
Sella rice white in color, which is then known as White Sella Rice. This specific type of sella rice has a lot of health benefits, which are as follows:
Sella basmati rice has become one of the premium commodities in international trade. And India continues to dominate the global export of various basmati rice, Sella basmati rice being one of the major ones. It exports around 60 to 70% of the total volumes. Pakistan is very much behind, as it also exports roughly around 30 to 35% of the same. Among the various varieties of sella basmati rice, 1121 Sella Basmati (parboiled) is one of the most prominent types in the trade industry. It cooks faster and is less sticky than other varieties, which is why there is a rise in the global appetite for this variety.
Additionally, it is due to the nutritional value and rich aroma that Sella basmati rice has continued to become a staple in various countries' cuisines. Some of the famous country-specific cuisines that specifically use sella basmati rice and its varieties are as follows:
When you enter the business of global exports, there are a few requirements that you need to fulfill. These are mostly related to the quality of your product, which in this case could be any type of sella basmati rice. Therefore, the things a buyer might look for in your sella basmati rice are as follows:
Sella Basmati Rice Types & Other Related Categories in the Global Market
There are a lot of other categories that you can include in your sella basmati rice exporting business. Some of the major ones are as follows:
After you know what the various types of stella basmati rice are, you now have an advantage of targeting the specific needs of a market by exporting the most relevant type of sella rice. To know more about this, refer to the table below:
Here is the specific type of sella basmati rice you can export as per the market's demand:
A few of the essential data related to the market size of sella basmati rice are mentioned below. Going through it will help significantly in your journey of exporting this variety of rice to the world.
Global Market Size
Source: Verified Market Reports
Top Importing Countries for Sella Basmati Rice (2024):
Source: Volza
When you have successfully established an exporting business of sella basmati rice, your most important task is to find verified buyers. After careful analysis, here are some of the best options through which you can connect with verified buyers of Sella Basmati Rice:
1. What is Sella basmati rice?
Sella basmati rice is one of the varieties of basmati rice, which has been parboiled before milling.
2. How is Sella Basmati rice different from regular Basmati rice?
When you compare Sella basmati rice to other regular basmati rice, it primarily differs in its processing. Regular varieties of basmati rice are milled after harvesting, while sella basmati is first parboiled before milling.
3. How much is 1 kg of sella basmati rice?
Sella basmati rice price per kg ranges from INR 179 to 376, depending on the specific type.
4. How to find sella basmati rice buyers?
To find buyers of sella basmati rice, you can sign up on B2B platforms (such as go4WorldBusiness), attend trade fairs (Bharat International Rice Congress, Anuga, and others), and sell them to your local wholesale and retail companies.
5. How should I store Sella Basmati rice?
You should keep your sella basmati rice in an airtight container and keep it in a cool, dry, and dark place.
6. What does "Golden Sella" mean?
Golden sella refers to a particular type of basmati rice that has gone through a parboiling process before milling. That is the reason why it has a golden hue.
7. Does Sella Basmati rice have a longer shelf life?
Yes, as compared to other regular varieties, Sella basmati rice has a longer shelf life.
8. What is sella basmati rice used for?
Sella basmati rice is used for making biryani, pulao, fried rice, steamed rice, rice salads, rice pudding, and others.
9. How to identify sella basmati rice?
You can easily identify sella basmati rice with its color, which is usually golden to yellow.
10. What is the sella basmati rice HSN code?
10063020 is the sella basmati rice HSN code.
11. Is sella rice better than white rice?
Yes, it is considered a healthier option as compared to white rice, because sella rice has a lower glycemic index.
12. Is there strong global demand for Sella Basmati Rice?
Yes, there is a high demand for sella basmati rice. The global market size for this variety is expected to reach $7.8 billion by the year 2033, with Iraq, Saudi Arabia, and Iran emerging as the largest demanding countries of the same.
13. What are the popular grades of Sella Basmati Rice for export?
The most popular grades of sella basmati rice are 1509 Golden Sella and 1121 Golden Sella.
14. Which countries import the most Sella Basmati Rice?
Saudi Arabia, Iraq, and Iran are the top three largest importers of sella basmati rice.
70% of India's total rice exports from April 2023 to February 2024 (more than 4.67 MT in volume) went to Middle Eastern Countries. Analysts believe that export volumes are going to increase amidst the geopolitical tensions, especially the Iran-Israel conflict. (Full story: Global Agriculture)
