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We all know that rice comes in many varieties, but one that has truly earned its reputation in the health-conscious market is brown rice. This rice variety is often regarded as the more wholesome counterpart to white rice. It is simply a whole grain rice with the outer hull removed, but the nutrient-rich bran and germ layers left intact. Thus, it means that it comes packed with fiber, essential minerals, and antioxidants, and this is what makes it appealing to consumers looking for healthier food choices. Brown rice has deep roots in ancient agriculture, with records of its cultivation in Asia dating back to 2500 BC. In fact, it was first grown in China over 10,000 years ago, before spreading across Asia and eventually making its way to Europe and the Americas. Interestingly, its unrefined nature, which was once seen as less desirable, is now a major selling point in modern diets. And as wellness trends grow around the world, demand for brown rice is gradually rising, especially in North America, Europe, and parts of the Middle East. For suppliers and exporters, this growing interest among whole grain brown rice buyers presents a real trade opportunity.
We have already seen a global shift toward healthier lifestyles, which has led to increased whole grain consumption. This is one of the major reasons behind the growing importance of brown rice in the international grains market. Unlike white rice, brown rice retains its bran layer, offering a higher concentration of fiber, magnesium, B-vitamins, and antioxidants. Its minimal processing also gives it a characteristic chewy texture and nutty flavor that appeals to health-focused consumers. Moreover, its inclusion in diabetic diets, weight management plans, and heart-friendly food regimes has made it a staple in global organic food aisles, hospital catering, and fitness-driven meal services around the world. Globally, there’s a notable rise in inquiries from bulk brown rice buyers, organic brown rice buyers, and whole grain brown rice buyers, particularly in North America, Europe, and Southeast Asia.
Here are the key attributes of brown rice that continue to drive global demand:
The truth is, the brown rice market is even more segmented than conventional white rice. There are various types of brown rice, each with unique traits. The basic classification is based on grain size, such as long-grain, medium-grain, and short-grain. Apart from this, there are different varieties, each offering a different texture and flavor profile when cooked. So, let's have a look at the most in-demand brown rice varieties.
Now that you’re familiar with the different brown rice varieties, it’s important to understand that limiting your exports to this single commodity may also limit your revenue potential. To expand buyer base, increase exports, and grow business, exporters must diversify their offerings. Here are some related product categories you can consider expanding into:
The increasing demand for organic and non-GMO brown rice clearly shows that consumers are now moving towards clean and sustainable food choices. The rising preference for a plant-based diet is also influencing the brown rice market. Moreover, there is growing interest in brown basmati rice for premium segments in regions like the UAE and Saudi Arabia, while countries like Germany and France are increasingly importing certified organic brown rice for health food retail. As a supplier or exporter, you must stay informed on these and other key market trends. These insights can help you spot new opportunities and make data-backed decisions for business growth. From market size and top importing countries to the average brown rice price per kg, here’s the essential market data you need to know.
Global Brown Rice Market Size:
Source: IMARC
Top 3 Brown Rice Importers Worldwide:
Source: Volza
Brown Rice Global Price Trend:
Want to know brown rice prices per kg? Here’s an export and import price trend from 2022 to 2024 that highlights market instability for brown rice.
Source: Tridge
We all agree that it is important for exporters to find and connect with verified buyers in order to build profitable and long-term trade relationships. Whether you are looking for basmati brown rice buyers or organic brown rice buyers, here are the most effective steps to follow:
1. How much is 1 kg of brown rice?
The brown rice price 1 kg varies based on various factors. However, it may range from $0.30/kg to $2.50/kg.
2. How to find buyers for brown rice?
You can find verified buyers through:
3. Which country produces the most brown rice?
The Asia-Pacific region (especially India, China, and Thailand) is the largest producer as well as consumer of brown rice.
4. Who is the biggest importer of brown rice?
The United States, Vietnam, and the United Kingdom are the biggest importers of brown rice.
5. What types or varieties of brown rice are typically exported?
Most commonly exported brown rice varieties are Long Grain Brown Rice, Basmati Brown Rice, Jasmine Brown Rice, Short Grain Brown Rice, Parboiled Brown Rice, Red and Black (Forbidden) Brown Rice, Matta (Kerala) Brown Rice, and Organic Brown Rice.
6. What is the brown rice HSN code?
100620 is the brown rice HSN code.
India has lifted all rice export restrictions with the goal of reaching $100 billion in agricultural exports by 2030, creating new opportunities for brown rice exporters and importers. (Full Story: Rice News Today).
