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Trade in Lavender: Growth Opportunity for Buyers

Lavender is a purple flowering plant often called “Purple Gold.” It is at the heart of the Purple Revolution, an agricultural movement gaining global momentum. Lavender is not just a fragrant herb, it has gained popularity in various applications like cosmetics, essential oils, food & beverages, pharmaceuticals, etc., which is leading to a rise in its demand. While the demand for natural plant-based products continues to rise, lavender can be an exciting opportunity for importers, wholesalers, and manufacturers looking to tap into the wellness and botanical beauty markets worldwide.

The Purple Revolution Why Global Buyers are Choosing Lavender

Lavender has become the symbol of thriving agriculture and commercial movement known as the “Purple Revolution.” It is gaining expansion in India, Bulgaria, China, France, Spain, Ukraine, and Moldova as the consumers are shifting towards natural wellness and cosmetic products. Due to its high profit margins, versatile applications, and growing appeal among health-conscious consumers, global lavender buyers are increasingly sourcing lavender and its byproducts to meet this surging demand. 

Why is Lavender in Demand? 

Over the period, lavender has become a versatile product, and its growing demand amongst consumers has only made it a great opportunity for those who buy lavender in bulk and want to set up a business. 

• Contribution to health & medical prospects: Lavender oil has become the go-to ingredient for relaxation, aromatherapy, stress relief, and herbal teas due to its natural and calming properties.  
• Cosmetics and Personal care products: With the growing demand for natural and sustainable products, lavender has taken center stage for cosmetics and personal care applications. 
• Food and Beverage: The food and beverage industry has also accepted lavender as an essential ingredient in teas, syrups, baked goods, and confectionary products. Chefs and manufacturers are using it for its unique floral flavour. 
• Sustainable and Profitable Crop: Lavender is a drought-resistant crop that grows well in all climates and has a higher return on investment. 

What is the market size of lavender? 

The market size of lavender as a whole is not provided however, the market size of lavender extracts or lavender oil is shown to have a significant growth. 

The global market size of Lavender Oil

2024: US $138.2 million

2034: US $ 267.2 million

CAGR: 6.8%

Source:  FACT MR- Lavender Oil Market Size

Lavender Import Data

Top 3 Importers

Source: Volza Global Export Data

Where to sell lavender commercially? 

Selling lavender commercially can be highly profitable, especially as demand grows in various sectors such as cosmetics, wellness, food & beverages, and aromatherapy. Here are the best avenues to sell lavender:

1. B2B marketplaces: There are plenty of B2B marketplaces like go4WorldBusiness.com where you can sell lavender or lavender oil in bulk quantities. Through the platform, you can connect with global buyers looking for bulk lavender, dried flowers, essential oils etc. 
2. E-Commerce Platforms: These platforms are useful for selling lavender or lavender byproducts in smaller quantities. 
3. Physical Outlets: Farmer’s market, Boutiques, Wellness Spas, Trade Shows
4. Direct B2B Outreach: Directly reach out to factories, hotel chains, spas, skincare companies, perfume brands, etc. 

Conclusion

The lavender market shows a promising future for all the exporters or importers looking into establishing a business in Lavender or lavender extracts.

Frequently Asked Questions (FAQs) Lavender Buyers/Importers

1) Is There a High Demand for Lavender?

Yes, the demand for lavender, particularly for lavender oil:

• Aromatherapy & Wellness
• Cosmetics & Skincare
• Pharmaceuticals
• Food & Beverage industries

2) What Is the Price of the Lavender crop?

Lavender price or lavender oil price can vary depending on the form (fresh flower, dried flower, essential oil) and quality. Prices fluctuate by season, origin, and buyer region.

3) How Can I Find International Lavender Buyers?

You can connect with verified international buyers via multiple avenues: 

• B2B Marketplaces like go4WorldBusiness.com 
• Social Media Channels like LinkedIn 
• Trade Shows or Networking Events
• Online Directories or through Database companies

4) What are the top countries importing lavender or lavender oil?

The leading importers of lavender are the USA, Vietnam, and Chin,a according to the latest data. 

5) What’s the Best Way to Reach Verified Lavender Buyers Online?

To reach real, verified buyers:

1. Go4WorldBusiness Buyer Leads – You can filter by category “Lavender” or “Lavender Oil”.
2. Participating in Trade Shows 
3. Export Promotion Councils like:
   - APEDA (India) or USDA (USA) often maintains directories and hosts B2B matchmaking.
4. Cold Emailing + LinkedIn outreach to:
   - Aromatherapy companies
   - Essential oil wholesalers
   - Skincare manufacturers

6) What Is the HS Code for Lavender or Lavender Oil?

HS Code for Lavender: 3301295118

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